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Home » Blog Morelli Law » Class Actions » Red Bull Puts Up $13m To Settle False Advertising Suit

Red Bull Puts Up $13m To Settle False Advertising Suit

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Morelli Law Firm has filed a motion seeking class certification for settlement purposes only to resolve its false advertising class action suit against Red Bull GmbH (“Red Bull”). The Austrian-based energy drink company – famous for its promise to “give you wings”—agreed to pay over $13 million to settle a proposed class action that accused the company and its U.S. subsidiaries of falsely advertising that its energy drinks enhance performance, concentration and reaction speed, allowing the company to charge a premium price for its product. In fact, Plaintiffs allege that Red Bull doesn’t provide any more benefit to consumers than a cup of coffee.

According to a plaintiffs’ motion seeking court approval of the agreed-upon settlement terms, the settlement could potentially include millions of individuals who purchased at least one Red Bull over a period of more than 10 years and would provide class members with the option of a $10 cash reimbursement or two free Red Bull products with an approximate retail value of $15, with Red Bull agreeing to cover the shipping costs.

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Benedict Morelli

Benedict P. Morelli

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Benedict Morelli is a highly experienced New York personal injury lawyer who represents clients in various types of injury cases, including car, truck and motorcycle accidents, labor law and workers compensation claims, and complex drug and products liability. Mr. Morelli has received multi-million dollar verdicts against major corporations, including Wal-Mart, MGM, Live Nation Worldwide, FedEx, and PepsiCo, among many others.

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