Red Bull Puts Up $13m To Settle False Advertising Suit

Morelli Law Firm has filed a motion seeking class certification for settlement purposes only to resolve its false advertising class action suit against Red Bull GmbH (“Red Bull”). The Austrian-based energy drink company – famous for its promise to “give you wings”—agreed to pay over $13 million to settle a proposed class action that accused the company and its U.S. subsidiaries of falsely advertising that its energy drinks enhance performance, concentration and reaction speed, allowing the company to charge a premium price for its product. In fact, Plaintiffs allege that Red Bull doesn’t provide any more benefit to consumers than a cup of coffee.

According to a plaintiffs’ motion seeking court approval of the agreed-upon settlement terms, the settlement could potentially include millions of individuals who purchased at least one Red Bull over a period of more than 10 years and would provide class members with the option of a $10 cash reimbursement or two free Red Bull products with an approximate retail value of $15, with Red Bull agreeing to cover the shipping costs.

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